Google launches another big move towards dominating hotel search

Google is making its own Google Hotel Finder, its hotel price-comparison product, which enables users to filter for Zagat-rated hotels within Google’s 3-pack ad format.

As a Koddi blog post points out, Google just added filters — price, rating, hotel class and more — right within its 3-pack style listings so there is no need for the consumer to navigate elsewhere to fine-tune their hotel searches.

“Once a user selects a filter they are redirected to the local universal listings page,” Koddi stated “Users can then continue to narrow their search with the same filters, now available at the top of the listings page.”

“After a user is finished filtering and clicks on the hotel they wish to book they are redirected to the hotel details page, where all of the offers from advertisers will be listed,” Koddi added.

The impact of Google’s 3-pack format is that it drives traffic to third-party sites through organic search but also to Google’s hotel ads from online travel agencies and hotels. Google likely is taking market share from metasearch players with the streamlined navigation from its search results pages to its hotel ads.

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